Cadgers & Loaney
Peddlers of fine food.
The concept for Cadgers & Loaney was developed by two Northern Ireland based entrepreneurs. The business would sell gourmet food products from a bricks-and-mortar store while also delivering door-to-door on a bicycle, evoking an old-fashioned charm that would appeal to discerning, trendy customers. They engaged with me to develop a brand identity that reflected the ethos of the business and show them how it should be positioned within the marketplace. I designed a visual identity and logo that reflected a sense of quality, pride and traditional values with a modern and sophisticated look.