Hall & Co Eyewear

This award-winning boutique optician based in Belfast approached me to support their business through a rebrand. The business had a great reputation for providing exceptional eye care but wanted to realign focus on eyewear and the unique personal styling service, offering access to some of the world’s most beautiful brands.

They needed a new name that was an evolvement from their existing name, alongside brand strategy consultation. I advised them on how the brand’s visual identity should be presented and provided art direction for photography and print-based communication. I also identified a suitable digital partner to assist them in developing their social media strategy.