MyDaily

MyDaily is a new symbol convenience brand created for independent retailers across Ireland. The brand is built around everyday essentials, community connection and being a familiar presence that people can depend on.

I worked closely with the team at OReillys Wholesale to shape the brand from the very beginning. I developed the name, crafted the visual identity, set the tone of voice and created a clear brand message that speaks to both retailers and shoppers. I also designed the full suite of launch materials and helped with the signage rollout across stores.