A home made, made easy pizza kit that’s fun and tasty.
Northern Ireland based food entrepreneur, Karen Boyd, asked me to develop a brand for an innovative new business selling home pizza-making kits. As it was a new concept at the time, the branding needed to be confident and make it easy for shoppers to understand the product. I developed a visual identity with a bold colour scheme that stood out on supermarket shelves, reflecting a sense of fun and energy that was at the heart of the business. The brand was very well-received and opened the door to new business successes.