A love of finding great Irish food and a love of telling people about it.
Soulbia was established by a ‘foodie’ with a background in retail marketing. She has a passion for Irish produce and wanted to use her knowledge to create an online platform to give new brands a route to market. I created a visual identity that feels friendly and crafty, with a contemporary look that is in line with the products being sold. It has successfully been applied to the company website, packaging, labels, and social media channels. I have supported the brand throughout its development, from being an online-only retailer to now having a bricks-and-mortar store.