A love of finding great Irish food and a love of telling people about it.

Soulbia was established by a ‘foodie’ with a background in retail marketing. She has a passion for Irish produce and wanted to use her knowledge to create an online platform to give new brands a route to market. I created a visual identity that feels friendly and crafty, with a contemporary look that is in line with the products being sold. It has successfully been applied to the company website, packaging, labels, and social media channels. I have supported the brand throughout its development, from being an online-only retailer to now having a bricks-and-mortar store.


  • Brand Strategy
  • Branding & Visual Identity
  • Creative Direction
  • Editorial Design
  • Website Design
  • Content Creation

Get In Touch

If you’d like to know more about my work or have questions about a new opportunity, please get in touch.

T: +44 (0)7809 152509