High performance advesives for building excellence.

Xcel was a new business set up by a successful entrepreneur who I have worked with many times. This new product was designed for the adhesives category available in the big retailers. They needed a brand name that was short and punchy, along with product packaging that would stand out on the shelf and inspire confidence. I provided guidance for the branding and created the visual identity. The brand has now been growing successfully for over five years


  • Brand Naming
  • Brand Strategy
  • Branding & Visual Identity
  • Creative Direction
  • Editorial Design
  • Packaging Design
  • Website Design
  • Content Creation

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If you’d like to know more about my work or have questions about a new opportunity, please get in touch.

T: +44 (0)7809 152509