XCEL
High performance advesives for building excellence.
Xcel was a new business set up by a successful entrepreneur who I have worked with many times. This new product was designed for the adhesives category available in the big retailers. They needed a brand name that was short and punchy, along with product packaging that would stand out on the shelf and inspire confidence. I provided guidance for the branding and created the visual identity. The brand has now been growing successfully for over five years
Services
- Brand Naming
- Brand Strategy
- Branding & Visual Identity
- Creative Direction
- Editorial Design
- Packaging Design
- Website Design
- Content Creation
I believe that professionals do professional work. That is why I asked Alan Jackson Design to create a brand for my product. The name was clever and creative. The brand displays the quality of our product and the graphics exhibit its’ superiority.”
Trevor Cunningham – Xcel Building Products, Canada